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The 4 P’s of marketing: Can you name them? If you can’t, get to know them. They’re product, placement, price and promotion. And you’ve probably already spent a lot of time on the first three.
Related: 6 Ways to Bootstrap the PR Your Startup Needs But Can’t Afford
Now, however, it’s time to focus on the fourth, promotion — to get the word out about your fabulous, can’t-live-without-it product or service or company as a whole. And here, the best form of early promotion for many startups is PR coverage. Getting seasoned journalists at credible publications to talk about your business can validate your company and help attract those first, elusive customers…
5 Tips on How to Pitch Your Startup to Get the Press You Need
