Your leads and customers are comprised of multiple buyer personas, personalities, and interests — so why should your website just have a single message? The fact is, a personalized experience can help convert leads and increase the likelihood that leads convert to customers.
According to a study by Janrain, 74% of online customers get frustrated with websites when the content has nothing to do with their interests. That’s why we introduced Smart Content to help you easily personalize your entire website to different visitors and provide a remarkable experience along with relevant content.
In this post, I’ll walk through 5 tips for using Smart Content to personalize your landing pages and increase the relevance of how your website interacts with leads and prospects.
Before getting started
- Smart Content is available within any of the Rich Text modules within HubSpot’s Content Optimization System. Any of the content within the module can be personalized (more on that below) based on the criteria you set.
- To utilize Smart Content, you must be a HubSpot Professional or HubSpot Enterprise customer. Find out more about Smart Content and how personalization works here.
5 Tips for Using Smart Content to Personalize Your Landing Pages
