Email is a great digital marketing tool, but it can hurt your brand more than help it if you aren’t using it effectively. Throughout this blog post, we’ll highlight six tips for sending the most effective marketing emails, and in turn, help to build our brand.
Subject Lines
If you envision your emails as a newspaper, the subject line is like the headline of a newspaper article. If the headline of an article is boring or doesn’t catch your attention, chances are you will skip over it. The same is true for your subject lines in your emails. With a boring subject line, your email open rates will be low. A poor example of a subject line would be, “May Updates.” However, if you changed your subject line to, “Is Your Website Costing You Business?” people are more inclined to open it. Don’t skim over your subject line and de-prioritize it, it is very important and is the difference between a potential customer opening your email or not…
