This is a guest contribution from Luke Moulton.
Blogging about something you’re passionate about? Chances are there are others just as passionate as you, and chances are, a high percentage of these people hang out on Facebook and share the stuff they’re passionate about. Using Facebook ads to reach your target audience can get people Liking and sharing your content, and kick-start your traffic if you’re just starting out.
If you’ve dabbled with Facebook ads and not seen much success or traction, here are a couple of techniques to try to improve performance…
