Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. The platform is proving that engaging through photos and imagery is becoming increasingly more popular and important for marketers.
Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. For early adopters like Starbucks, Red Bull, Gucci and Levi’s, Instagram was a new channel to build brand exposure and engage in a dialogue with current and prospective consumers. In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year…
