I’m a huge fan of organic marketing efforts and the amazing things they can do for your business. However, getting success organically calls for some real hard work, focus, dedication and, over all, patience.
Incidentally, a few weeks ago, a client asked me this: “My inbound leads are falling in number in spite of all efforts, do you think it could be because of my website?” Now, inbound marketing results are affected by a multitude of reasons and, yes, website is definitely one of them. In fact, your website is a critical factor for most of your digital-marketing activities. The reason is pretty simple: Your website is the cradle of your brand, and you’ve got to make it appealing enough to attract leads. But, before we move ahead, let’s take a quick look at inbound marketing…
