Last week, a few of us at Seismic had the opportunity to sit down with the Global CEO of MullenLowe Group,Alex Leikikh. MullenLowe, an integrated marketing communications network that works with brands like Acura, Google,JetBlue, and Royal Caribbean, is known for creating memorable ad and marketing campaigns like Monster’s “When I Grow Up” and Planet Fitness’ “I Lift Things Up.” Alex was incredibly gracious to share examples of MullenLowe’s work, its strategy for growing business and producing the best projects, and what it truly means to be a global force in advertising. While the advertising industry is quite different from B2B marketing, there are a number of valuable lessons we learned from Alex that are very applicable to B2B marketers…
5 Things B2B Marketers Can Learn from the Advertising Industry
