Blogging is still in its relative infancy. If we go back just ten years, your average customer wouldn’t have even heard of blogging.
That is no longer the case. The marketing world is moving on quickly in the face of an entirely new (and arguably more effective) form of advertising – content marketing – which focuses on education and information rather than the hard sell. At the centre of that storm is blogging.
You may already appreciate just how valuable blogging can be for lead generation and sales, but what if you need to put together a cogent argument to get the go-ahead from your boss? That’s what this article is for.
