With so many amazing social media experts under one roof at Social Media Marketing World, it’s almost impossible NOT to come home with a pages full of tips, notes, and suggestions for your brand. As usual, my main note-taking device was Twitter, so here’s a list of my top 5 learnings curated from my hundreds of tweets over two action-packed days:
1) “Pay attention to what’s being said about your brand.”
Joel Comm (@joelcomm) reviewed a dozen or more examples of Twitter “fails” that could have been avoided with basic listening and research. Several of these unfortunate brands later tweeted, “We should have checked the trending hashtag first.” Don’t let your brand get to that point, Joel said. “If you’re going to tweet off a trend [or hashtag], you better know what they’re talking about.” It’s also critical to apologize immediately for mistakes. Joel’s advice: “Apologize. Own it. Move on.”
Ted Rubin (@TedRubin) added that marketers need to stop and think before posting. “Common sense is not very common” in social media, he said…
5 Takeaways from Social Media Marketing World to Help your Brand
