Copywriting is a bit like martial arts; you don’t need to take aggressive action to see results. Image source.
Marketing can be like martial arts.
In a fight, you can floor your opponent with brute force.
You can throw a burst of punches and strikes, or grapple until you’re blue in the face. Or you can calmly step back, target one of your opponent’s pressure points, and quickly end the fight with one swift strike…
