Great copywriting is like having a competent salesperson working on behalf of your business, 24 hours a day, 7 days a week. The same can be said for the content that you create for your website, guest posts, and social media channels, provided that it’s developed with selling in mind. Understanding the basics of effective copywriting helps drive the creation of a content marketing strategy which helps you achieve your business goals.
This happens in two ways. First, by putting persuasion techniques into play with your content, you’re connecting your content to your business goals. Second, by closely tying the content that you create to your sales funnel, you’re developing assets that support both the online and in-person sales process in a meaningful way. Here’s a general framework and some practical tips to help you sell better through your content generation efforts.
5 Steps To Boost Conversion Rates Through Your Content Marketing Strategy
