Social Media Video Content: Case Study (Charts)
Looking to expand your audience?
Add social media video content.
While visual content has gained traction over the last couple of years as easy-to-consume, snackable information, expect social media video to jump to the forefront of must-have content types in 2015.
This content trend is fueled by 2 interrelated factors:
- Expansion of low (or no) cost, easy-to-create and edit professional looking video options. New filters and apps like Instagram’s Hyperlapse distributed via social media platforms continue to feed this frenzy.
- Free distribution and discovery via large social media platforms such as Facebook, YouTube, Vines and Instagram video that enhance reach.
Still need convincing? Look at these video statistics.
- Online video will reach 1.9 billion users by 2018 making it the most highly penetrated residential service globally (that includes television, music and gaming) according to Cisco. Further, global mobile video users will grow by 2.4 times between 2014 and 2018.
- 102.2 million smartphone video viewers projected in 2015 up 13.9% from 2014 by eMarketer about half of the digital video viewers are mobile-only.
