Internet marketing is a vital part of today’s marketing strategies, but it’s not the only part. Offline marketing tactics can be extremely effective in attracting new customers and raising awareness of your brand. The trick is employing several tried-and-true methods, while always staying open to creative new approaches to marketing your business.
Here are suggested tactics to incorporate in your offline marketing strategies:
1. Explore guerrilla marketing.
This approach requires a little out-of-the-box thinking and its emphasis on unconventional techniques may not appeal to every small-business owner. On the other hand, “unconventional” often translates into “unforgettable” — and in terms of making an impression on customers, it’s sometimes the best approach…
