We received this article from Chris Lucas, Vice President of Marketing at Formstack. Formstack is a provider of online traffic conversion solutions. Through their 2015 Form Conversion Report, they have provided Socialnomics with 5 tips on how to increase conversions on different platforms.
As marketers, we’re on a constant mission to motivate action. Whether it’s convincing consumers to buy a product, sign up for a subscription, donate to a cause or commit to volunteer their time, marketing is the driving force.
There’s a lot of measurement behind solid marketing plans – both on the front end to establish a benchmark, and the back-end to evaluate results. One of the most measurable ways marketers can move the needle – and show the results of their efforts – is through conversion rate optimization.
In marketing, small changes can make a big difference, and this is especially true when it comes to CRO. A few minor modifications to design, messaging or timing can lead to major gains in conversions…
5 Small Changes That Can Lead To A Big Increase In Conversion Rate Optimization
