Even though “influencer marketing” is a relatively new marketing buzzword, the overall concept of tapping into a network of influential people to help promote a message, product or event has been around for a long time. So what’s with all the attention influencer marketing is getting now?
Here’s a couple reasons, in my opinion:
- Influencers are no longer a small, exclusive club. While celebrities and journalists of course still have the power to influence, the gates have opened to include anyone who’s able to use social media and publishing platforms to generate a large and engaged audience…
5 Simple Ways To Include Influencers In Your B2B Marketing Strategy
