Do you remember the board game Guess Who? You and your opponent would try to guess which character each other selected by confirming various features such as eye color, hair, hats, glasses, and more. As you narrowed down your choices by asking characteristic questions, the winner made the best guess, first.
For a board game, this strategy works well. You take a shot in the dark and hope to arrive at the right answer by process of elimination. For marketers however, maybe a guessing game isn’t the right strategy…
