The terms “influencer marketing” and “content marketing” seem to overlap more and more frequently, and you’d be hard-pressed to find an article talking about one in which the other is not referenced. In a survey we conducted earlier this year with over 600 marketing and PR professionals, 57 percent deemed it to be “highly strategic” to achieve influencer involvement in the content creation and amplification process.
Modern marketers and communicators have grasped the idea that generating great content that’s shareable is absolutely necessary, yet far from being sufficient enough to ensure the overall success of their campaigns. If content is still king – and there is little doubt that it still is – then influencers should be considered the superheroes who are capable of raising a brand’s content strategy to the next level. Influencers have the power to boost credibility and extend your content’s reach into new communities, as well as be critical partners in generating content.
What exactly are the various roles that an Influencer may have within the scope of your company’s content strategy? Most likely there will be a wide array of options depending on the level of creativity that your own brand’s content creation team has. At Augure, we have defined five separate roles (bear in mind that any influencer may play several roles) that influencers may fulfil within our own content strategy.
5 Roles Influencers Can Play In A Content Marketing Strategy
