Startup entrepreneurs thrive in an environment of risk, so these risky marketing strategies are perfect for emerging businesses.
Startups are a risky business. You begin with limited funding and limited experience, gambling on your market research and the solidity of your idea. If you work hard and you’re lucky, you’ll secure a line of revenue stable enough to warrant a direct line of growth — but in order to see that growth, you’ll need to take risks in every area of the company, including your marketing campaigns.
These risky marketing strategies are perfect for startups, who are young and can afford to take the gamble:
1. Go Guerrilla. Guerrilla marketing strategies, which rely on surprising, unpredictable forms of advertising, have gotten more popular but they’re still tough to measure and even tougher to guarantee ROI for. Your campaign could achieve an overnight, massive success or crash and burn.
2. Make a Promise. Promise something permanent to your customers — something bold, like “we’ll never raise our rates” or “you’ll get your product in one day, no matter what.” It will improve your reputation — as long as you can back it up. And therein lies the risk.
5 Risky Marketing Strategies Perfect For Emerging Businesses
