Marketers work in a world that thrives on feedback. We are constantly working through feedback and revisions cycles, both with our clients and our own internal teams. We invest countless hours executing on feedback. And a lot of that feedback sucks.
Here’s why your feedback is falling short, and how you can make it better.
Evaluate Content Based on How It Meets Objectives
Objectives. Objectives. Objectives. How can you provide actionable feedback on a piece of content without an understanding of the objective of the content? Whether it be a blog post, a white paper, or an ebook, if you don’t know what it’s intending to accomplish, how in the world can you offer feedback?
For example, the objective of a top-of-the-funnel blog post might be to attract new visitors to your website with an engaging headline followed by information they find useful. However, the objective of a landing page is not about attraction of new visitors—the objective of a landing page would be to convert a current website visitor to a lead. These two objectives are very different…
