Does it make sense to start a marketing initiative on your own or to outsource the work to a team? There are pros and cons to both sides, but I wanted to touch on several points as to why it makes a reasonable amount of sense to pick up the assistance of a marketing team.
- Expertise. A great marketer might be good at a spectrum of items, including SEO, strategy, and website copy, but there’s still only so many hours in the day. It’s not saying the marketer isn’t great, but they are still only human. Outsourcing your marketing not only brings a whole staff to the table, but each individual will be highly tuned into their profession. They will be people who deal with that specific function on a regular basis and who might be willing/able to spend more time learning and keeping up with the latest trends in the industry.
- Financially. The national average starting salary for a marketing person (I’m generalizing this very basically and averaging different positions together) is between $39,000 and $44,000. If we cap off your budget at $100,000, you could potentially hire two people with a little bit of wiggle room for hard expenses. What if a firm hired an outside marketing firm of about 10-15 people and hired them for a full program? With some degrees of variability, the firm could expect to pay somewhere in a similar price range as they would a 2-3 person marketing staff—and they’d be getting a lot more.
