In 2014, Google and Facebook cracked the whip on pageview practices such as blackhat SEO tactics and click-bait headlines in order to increase the quality of information users see on these platforms. With the focus of two Silicon Valley giants shifting to user experience, others are sure to follow suit in 2015. Digital marketers need to be armed with knowledge to take on these changes.
While a lot of the advice you’ll hear about how to adapt your strategy to recent changes can get pretty complicated, we think there’s an easier approach: always think about your content marketing through the lens of user experience. Simple, right?…
5 Reasons User Experience Is More Important in 2015 Than Ever Before
