It’s an undeniable fact that consumers are becoming more dependent on online sources to gather information to guide purchase decisions. B2B buyers are no different.
B2B inbound marketing is an essential strategy to building demand for a product or service.
In fact, 71 percent of B2B buyers get their information from the Internet, according to research from Compete and Google. Inbound marketing helps these buyers find the firm and the information they are seeking.
Some marketing professionals refer to paid internet advertising as “old marketing,” even “duplicitous and full of shit,” says web marketing agency, Vital.
But we believe paid search is actually a critical part of inbound marketing success.
First, What is Inbound Marketing?
Inbound marketing is the strategy of engaging prospects and enabling them to trust the brand. Trust in B2B marketing rests on reliable information.
Presenting good information and having it found is done by creating content (blogs, webpages, white papers and search engine optimization) designed to attract qualified prospects.
How important is this today? Inbound marketing continues to grow rapidly as a trending Goolge search topic. Since 2009 marketers have embraced the strategy, learning new tactics and sharing tips.
5 Reasons Paid Search Is Critical To An Inbound Marketing Strategy
