Today, we kicked off our Marketing Superhero Bootcamp with an awesome session by Rand Fishkin, the Founder and Wizard of Moz. His session on “Why Content Marketing Fails” was entertaining, and I was only sorry we couldn’t hear the audience’s laughter.
There were many gems in Rand’s training session, such as content marketing takes time and a lot of content to start showing a difference in reach, web traffic and influence. Also, the fact that success may come only after failure, and failure and failure. Just like with start-ups, success with content marketing is hard. Of course, Rand also coached that for some companies and people, content marketing is not the right channel for you at all.
Amid the analogies, cave man talk and personal experience were five key reasons Rand believes content marketing initiatives fail.
