There is a new number on the calendar—2016. That means it is time to prognosticate about the trends for the next twelve months. I am ready to do just that. Here is my take on marketing trends in professional services for the coming year.
The landscape for professional services marketing continues to shift. Â Firms will either need to adapt to the new environment or risk losing their footing in the marketplace. At the same time, recruiting and training marketing talent will not be easy.
With challenges come opportunities. Those who remain committed to educating prospects and clients through content marketing will be able to chart a path to growth…
