Influencer marketing is now a serious consideration for many brands, and according to a report by Tomson, 59% of marketers are planning to increase their influencer marketing budget in 2016. 84% of marketing professionals worldwide are planning to start influencer marketing this year, and those who’re already doing so have plans to prioritize it even more, according to Schlesinger Associates. The reason for this is that influencer marketing campaigns get results – the average earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014, based on data from RhythmOne.
Influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations, which 92% of consumers are more likely to trust. For these reasons influencer marketing has arguably become the most effective, long term marketing strategy.
Also interestingly there has been a 76% increase in Google searches for “influencer marketing” since April 2013, underlining the increased demand…
