According to a recent forecast from Cisco, consumer Internet video traffic worldwidewill be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014. This trend impacts all industries, and it is clear that video is no longer a nice to have for progressive organizations — it’s a must. Just like you can’t have a business today without a website, you really can’t have a website without video content. Internet users have come to expect video, and it’s one of the highest clicked-on elements on web pages.
Although videos are extremely important, you shouldn’t create videos just for the sake of creating them. Videos need to be well planned and have a clear purpose to make an impact. They can range from quick and inexpensive to long, costly projects, and therefore you need to find a balance that will fit your budget and keep viewers engaged…
