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When you’re trying to get a startup off the ground or keep your small business running, every dollar counts. You’re working with a limited pool of revenue, a restricted number of resources, and pressing expenses that demand your immediate attention–so it’s no wonder why marketing often gets neglected.
Unfortunately, marketing is a necessary expenditure if you want your business to grow. Otherwise, you might remain strapped with those limited revenue streams indefinitely, and all your scrimping and saving will turn into a self-perpetuating cycle. Is it impossible to break out without spending an exorbitant amount of money?
Of course not. This is the digital age. The following marketing strategies can theoretically work on any budget–as long as you’re willing to put in the time:
