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We’re just a little over a week away from Halloween weekend, which can only mean one thing: it’s time to talk about holiday marketing.

Not what you were expecting?

Google did a heap of research into trends seen during the 2014 holiday season and found that 48% of holiday shoppers did the majority of their shopping on or before Cyber Monday – a quarter of shoppers even had some of their shopping done before Halloween…

5 Online Holiday Shopping Trends to Know for 2015 [Infographic]