Events drive leads for sales and are a powerful networking tool that enables companies and brands to connect with their audiences and clients face to face. At least, that’s what we know. But as any marketer, sales rep and event organizer will tell you, qualifying those collected leads is anything but certain.
Why?
Because not all leads are created equal, and every individual at your event has their own unique journey to the final sale.
According to Statista, only 14% of B2B marketers’ budgets are being allocated for in-person trade shows in 2015. Because of this, event marketers are pressured to find the metrics that matter when it comes to proving value…
