Content marketing tactics and strategies that used to be awesome may now be obsolete. Successful content marketers must roll with the constantly changing industry if they want to stay successful. What “new” mistakes are you making? Here are the top five.
Mistake 1: We use content marketing for link building
Old-school SEO used to be about link building. The mantra was, “the more links to your website the better for your business.” Content marketing rolled right into this link-building strategy, producing content to get more links. That has changed. Now, instead of the quantity of links, there are a lot of other factors that influence a site’s rank and influence. These include citations, brand mentions, and quality of links.
If you’re creating content just for the links, you’re going to run into problems. Google does not look kindly on anything that smacks of link building. So, what is the goal of content marketing?
John Hall, CEO of Influence & Co., shares five business goals for content marketing:
