In the past, it was often difficult to accurately measure marketing methods to determine which were driving the highest levels of traffic. Today, along with an increasingly wide array of online marketing methods, we also have more and more ways in which to measure their specific impact.
Compared to traditional forms of marketing, social media offers the ability to create incredibly targeted marketing campaigns while also measuring an array of metrics to determine which methods drive the greatest return on investment (ROI). One of those methods is influencer marketing – a study conducted by SocialChorus found that an influencer marketer campaigns can drive up to 16 times the engagement of owned or paid media when utilized correctly. Along this line, here are five metrics you should be considering to measure the success of your influencer marketing campaigns…
5 Metrics Your Startup Should be Using to Measure Influencer Marketing
