Ready to kick your marketing plan into overdrive this year? With the abundance of challenges and changes facing the financial industry today you need to ensure your firm remains relevant to clients and new investors. Your attention and ability to adapt to theirpreferences and expectations is crucial.
The role of your marketing department is and will continue to be under an enormous amount of pressure to change and develop new strategies to meet asset and revenue goals. Marketing efforts must evolve from old school “batch-and-blast” methods to strategies developing client intimacy and long-term client engagement.
Effective marketing delivers a targeted message, showcases your areas of expertise and value you provide, creating a demand for your products and services.
Your marketing plan should be as unique as your firm, but there are some basics advisors need to consider.
1) Be Client Focused & See It Their Way
Today’s client won’t hesitate to walk away from your firm if you don’t meet their needs. Client-focused experience is critical to growth and ensures your clients are at the center of your firm’s philosophy. Create a service model to engage with clients beyond the scope of typical conversation; anticipate their needs and follow up on opportunities.
