In a long-ago golden age, all a writer had to do was write; he churned out pages, presented them to an editor, and let others worry about promotion and advertising.
Those days are long gone.
Today, writers must be their own most ardent advocate, marketer and promoter. Self-promotion is as integral to writing success as any tool in the writing toolbox.
We all know the importance of self-promotion, yet many of us are horrible at it. We’re conscientious in every other aspect of our craft. We outline, we carve out time to write, we edit and do everything else we can for our work to stand out. Except self-promote.
For some fortunate writers, self-promotion is as natural as breathing. For others (especially introverts like me) it’s a daunting task, but one that must be done, and done well.
5 Marketing Strategies for Writers Who Hate Promoting Their Own Work
