B2B marketing is becoming more data-driven by the day, and CMOs are expected by both their peers and their boards to provide clear reports that detail the exact results of a company’s marketing investment. It’s just non-negotiable.
With that in mind, here are five of our favorite reports that will unequivocally display just how much you and your team are crushing it.
The marketing reports you should use to demonstrate your value
1. Contact funnel waterfall
We’re huge fans of the SiriusDecisions Demand Waterfall at New Breed. By analyzing the funnel at every stage, B2B marketers can pinpoint exactly where in the funnel the sticky points are, what’s working well and where improvement is most needed. These insights are invaluable and allow marketers to assess the tactics, channels and processes that affect each campaign and collaborate with the sales team to streamline the revenue engine. Here’s an example of what that might look like:
5 Marketing Reports Used by Remarkable B2B CMOs to Fuel Growth
