Recently, I traveled through Southeast Asia for four months.
As a marketing professional who automatically analyzes every message I see, it was all I could do not to be overwhelmed there. SE Asia is like the Internet come to life — overstimulation, selling and commercial offers everywhere. Instead of website popups, there are pop-up vendors. Instead of Google Ads, there’s a guy shouting at you on the street.
Everyone’s an entrepreneur, and they all come out to the markets to hawk their wares…
5 Marketing Lessons Learned From Southeast Asian Street Vendors