5 Marketing Lessons From The Sharing Economy

marketing lessons sharing economyThe sharing economy, simply put, is the phenomenon where people are increasingly willing to share their home, car, clothing, goods, services—almost anything—online.

It’s having a major disruptive influence on the way business works today.  New consumer-driven businesses are cropping up quickly and taking a significant share of revenue from traditional counterparts. Just look at the hotel industry—it’s taking a hit from Airbnb.

Sharing sites like Peerby are driving a whole new commerce engine where people share anything from tools to evening dresses. And in the transportation industry, change is happening fast with companies like Uber and Lyft crowdsourcing public transportation in cities around the world…

5 Marketing Lessons From The Sharing Economy

CopyRanger

Rick Duris is CopyRanger.

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