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This article is not intended to sell you on the importance of content marketing. After all, if you’re reading this guide, you probably already know that content marketing is an important part of any successful digital marketing strategy.
Our content marketing efforts usually have a specific conversion goal aimed at achieving the larger goal of engaging visitors. Content marketing is important because it introduces your brand and builds trust with potential customers before they make a decision to purchase or your sales team reaches out to them.
The specific goal might be lead generation or building e-mail lists. All the best content marketers aim to provide relevant and valuable content, including blog posts, video guides, e-books, podcasts and more, that are designed to deliver not only traffic, but leads (and customers) as well…
