So what are the key trends that social media marketers need to look out for in 2016? While we all expect certain platforms to introduce certain updates, it’s arguably more important to understand the wider context behind such changes, the implications of those specific updates in a wider sense. It’s one thing to know that Facebook’s introducing a new emoji toolbar, it’s another to grasp why they would do it and the expanded implications of emoji and how social media users are moving with this trend.
While the updates in themselves are important, thinking over why those shifts are occurring can provide marketers with a better platform to work from, a better level of preparedness and audience understanding from which to operate. And if you can anticipate the ‘why’ that motivates such changes, you’ll be better placed to stay ahead of the curve and shift your marketing activities in line with audience attentions…
