The Chinese social media landscape is arguably the most dynamic, unique and fascinating in the world.
Social media in China has grown phenomenally with the rise of Weibo (China’s answer to Twitter) and WeChat (arguably a fusion of Facebook and Whatsapp). This is because of an increasingly high internet penetration rate with just under 50% of the total Chinese population online. There are now 634 million Chinese internet users, that’s over twice the population of the US. It is therefore not surprising that social media has become a key target for marketers and businesses across the globe.
Here is some information and advice on Chinese social networking for western companies interested in digital marketing in the aptly named ‘mysterious orient’…
