With holiday shopping in full force, columnist Jordan Elkind shares some key retail days — beyond Black Friday and Cyber Monday — that marketers should pay attention to.
For many marketers in the US, November 11 was an opportunity to promote Veterans Day specials or just a part of their campaign buildup to fast-approaching Black Friday and Cyber Monday deals.
But for more than 100 million shoppers in China, November 11 is known as as “Singles Day.” Aggressively promoted by Alibaba since 2009 as an exhortation against the alienating effects of consumerism on Valentine’s Day, this day was created to expand the opportunity for celebration beyond romance. Purchases made on Wednesday generated sales in China topping $14.4B in revenue…
5 Important Online Shopping Dates You May Have Left Off Your Holiday Marketing Calendar
