There’s no doubt about it, influencer campaigns are the hot topic in the world of brands. When matched with the right brand campaign, a blogger with a highly engaged audience in a specific niche can increase a brand’s visibility with as much force as a killer Super Bowl commercial. However, without the right strategy and foresight, there are some big mistakes that can damage a brand during an influencer campaign.
Mistake #1: Choosing the wrong influencers. The size of an influencer’s following is the least of your concerns when it comes to a strong influencer program. One of the most important steps in preparing for a successful campaign is outlining clear goals and objectives. Within these goals and objectives, include brand values, demographic, reach and messaging that each influencer must have in order to qualify as an ideal participant.
Screen influencers as if you are hiring employees. Do background research. Screen for online reputation. Would this influencer be someone you would want on your team long term? Does the influencer have a history of bashing brands online? Do they respond in a timely manner to phone calls and emails? The influencers you hire will be representing your brand, so choose wisely…
5 Huge Mistakes Brands Make With Influencer Marketing Campaigns
