There’s no doubt about it, influencer campaigns are the hot topic in the world of brands. When matched with the right brand campaign, a blogger with a highly engaged audience in a specific niche can increase a brand’s visibility with as much force as a killer Super Bowl commercial. However, without the right strategy and foresight, there are some big mistakes that can damage a brand during an influencer campaign.
Mistake #1: Choosing the wrong influencers. The size of an influencer’s following is the least of your concerns when it comes to a strong influencer program. One of the most important steps in preparing for a successful campaign is outlining clear goals and objectives. Within these goals and objectives, include brand values, demographic, reach and messaging that each influencer must have in order to qualify as an ideal participant…
5 Huge Mistakes Brands Make With Influencer Marketing Campaigns
