Growth hacking may be useful for any company, but it’s particularly critical for startups. Startups don’t typically have massive marketing departments and huge money to spend on campaigns designed by top advertising firms. Rather, startups need to focus on getting visibility, acquiring a strong user base and converting traffic into sales. And growth hacking is all about doing just that. Even the best startups can stand to enhance improve their chops. So with that in mind, we’ve assembled some new ideas to help you in your growth-hacking efforts.
Get experts to grow your audience for you
If you’ve got a site that uses content marketing to improve your presence, consider the use of experts in the field to grow your content and audience for you. Udemy, for example, does this by allowing experts to create their own coursework and then promote that course to their own user base, thereby increasing traffic and onboarding for both.
Keep your landing page on message
It sounds like a basic point, but it’s surprising how many landing pages try to do too much, confusing the user and diluting the results. Your landing page should be clean and clear, with an unmistakable goal — sign up, download or some other action. Likewise, the call-to-action button should be easy to identify and clearly state what you’re asking the user to click and why. Square uses a simple page with easy graphics and a ‘Get Started’ button dead-center in the page. Codecademy is another great example — graphical, explainer videos on the page, but very clean and on-message, and very simple to understand.
