You’ve created an amazing piece of content, you’ve shared it on your social media channels, and you’ve blasted it out in your email newsletter. It’s still not getting the type of traction you want, though, even though the piece contains really useful information that could spread like wildfire if the people who need it had the chance to see it. A Google AdWords campaign may be just what your content needs to propel it to viral greatness, after targeted users who are searching for your solution see it pop up in their search results.
For budgets as little as a couple bucks, your content could get clicked on by engaged users who share it with all their friends and purchase from your business. With a variety of choices you can experiment with to continually optimize a campaign; here are five guidelines to use with Google AdWords campaigns to boost your chance of success at increasing visits to your content marketing efforts…
