Given the potential that social media marketing and blogging has for businesses, it comes as no surprise that there is a sense of urgency with some of my clients to eagerly jump on the bandwagon. In fact, B2B marketers in 2015 plan to increase their investment in Email, website and social media marketing by over 50% according to MarketingProfs. Businesses looking to increase brand recognition, sales and leads can find interested and eager prospects online, but it’s critical to recognize that regardless of the marketing channel you use, a solid understanding of the foundations of marketing is essential if you want to find success in your online marketing. Here are 5 tips to help you get your marketing on solid ground.
1. Understand Your Target Market
To be successful, you need to focus on your target market by identifying their unique attributes. Many businesses create a customer avatar or persona to dig deep into both their demographic and psychographic features. Failing to define a specific target customer is a very common reason why some businesses fail to thrive. They focus on the product or niche they find interesting and then start to market to it. You are waging a losing battle if you start this way.
5 Fundamental Marketing Steps to Build An Effective Online Marketing Strategy
