Getting fit used to mean coming face to face with an intimidating bodybuilder or sales rep pushing the latest diet trend. Today, people are staying healthy with virtual personal trainers, quick video tips and hundreds of supporters only a few taps away. As such, the fitness community is thriving in a digitally driven world—especially on Instagram.
Many brands use Instagram to showcase the lifestyle their product or service makes possible. One of the best ways to achieve this is through the lens of your customers via user-generated content. Not only does user-generated content help humanize your brand, but it also can make your brand seem more trustworthy. In fact, according to a Clickz.com study, 55% of consumers trust user-generated content over other forms of marketing…
