Who doesn’t love road trips? Image source.
If you’ve ever been on a road trip, you know that it can be the best time everwith bits of the worst time ever thrown in for good measure.
Kind of like being a marketer, isn’t it? I’ll refrain from using a “marketing is a journey, not a destination” analogy here but regardless of the cliché, it’s not so far from the truth.
We’re taking off on the Conversion Road Trip in June, holding events in New York, Toronto, Chicago, and Boston with the world’s leading optimization experts.
We asked five of them to share some lessons from their own marketing journey (fine, it’s a journey) to help keep you on the road to marketing mastery. Read on to learn how to speak to specific segments of your audience, how to outpace your PPC competition, how creating hubs around one topic can increase your traffic and more…
