After years of running and advising startups, I’ve found that many businesses struggle with friction between sales and marketing. Sales often complains that marketing is not generating quality leads. Marketing, on the other hand, criticizes sales for not properly following up with prospects.
In the few companies I was involved with where marketing and sales werealigned, the difference was palpable. These businesses had a clear go-to-market strategy that translated into well-defined priorities for every employee. They also had a much stronger company culture and terrific morale across the organization…
5 Essential Ways Marketing Must Change to Support Inside Sales
