Content marketing is best described as the “art of communicating with your customers and prospects without selling.” If your brand is like most, however, your content marketing probably promotes the brand too much and your audience tunes you out.
David Beebe, Vice President of Global Creative and Content Marketing for Marriott International explains,“Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.” You have to let people get to know your brand, like your brand and then eventually trust your brand enough to buy from you. Let’s say you’ve accomplished letting people get to know your brand. How do you know how much they like your brand?
Brand health measures how your digital audience feels about you. We can measure this two ways: engagement and audience growth. For this post, we’ll focus on engagement, which we can measure with the following:
