Back in 1978, Gary Thuerk sent the first mass email to about 400 people. He used the Advanced Research Projects Agency Network because the Internet as we know it didn’t exist yet. That email was about products made by Digital Equipment Corp and it resulted in $13 million of sales. Thus, email marketing was born.
Email marketing predates social media by about 25 years, and, in a business easily seduced by the new, email marketing seems to have lost its glamor. Indeed, there is a misperception that it doesn’t work anymore. People think it is too old. It’s tired. It’s not social enough.
Let’s set the record straight…
